D&AD New Blood Awards
Brief by Netflix
Brief: To encourage the UK's audience to watch more non-English speaking content, as Netflix believes great stories are universal.
"Just One Click" is an advertising campaign in response to D&AD's New Blood's brief. It promotes international tv series by showcasing the distance from the advertisement to the country of the show, and highlighting how easy it is to access these places with Netflix.
This is a group project. My individual work consists of the 2 set underground posters, the wayfinding signage and promotional items including the compass and its sleeve.
